From contact to close, our award-winning selling system combines the best practices of top performers with cutting-edge borrower insights to deliver an exceptional customer experience that drives unparalleled sales results.
With our in-house studio and production team, every module features high-quality video that designed to keep you engaged and motivated.
Our library of content provides learners with the ability to search for the exact skill they’re looking to master.
Designed to maximize retention, each module contains check-in questions to ensure learner understanding.
Underpinned by a wealth of proprietary terms and concepts, the Selling System is a truly unique approach to origination.
Since our foundation in '95, Mortgage Champions graduates have learned how to structure every aspect of their business to deliver value, build relationship, and create differentiation.
Learn strategies for setting yourself and your team apart from your comeptition.
Learn how to build lasting, trust-based relationships with borrowers and referral partners.
Learn how to both deliver and communicate the value you can provide your borrowers and referral partners.
The Selling System starts by breaking down the pillars of modern origination success:
In order to embrace a systemtic approach to mortgage sales, learners first have to flip conventional industry wisdom, undersstand the most common mistakes they and their borrowers make, and develop daily habits that drive repeatable results.
Developing, optimizing, and growing powerful referral partnerships takes time, strategy, and investment, all of which is taught in a step-by-step approach:
A proven, systematic, and strategic approach to selling built on the best practices of top-performers:
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After completing the Selling System, learners are enrolled in a 6-week intensive featuring dozens of exercises designed to help learners implement key concepts, strategies, and tactics into their day-to-day operations and sales approach:
Finally, learners are prepped for and asked to complete a Final Exam to certify their cpomprehensive understanding of key concepts, startegies, and tactics to earn their official Mortgage Champions® Certificate of Completion.
Initial contactLearn how to optimize making initial contact with a lead or referral |
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Overcoming rateLearn how to disarm rate objections and handle rate sensitive borrowers |
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Credit reviewLearn how to analyze credit data to develop personalized loan options |
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REALationshipLearn how to unveil your borrowers’ financial goals and build trust-based relationship |
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Closing the dealLearn how to present compelling loan offers that drive borrower action and commitment |
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Managing pipelinesLearn how to maintin commitment on the backside and eliminate unhooking |
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Earning referralsLearn how to earn and harvest repeat and referral business |
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Long-term successLearn how to organize your day and business to sustain top-level production long-term |
Master customer-facing communication with proven tactics for delivering powerful value presentations, overcoming common objections, and revealing the underlying motivations driving your customers’ lending decisions.
Stand apart from your competititors by learning how to become an advocate for your borrowrs by understanding and attempting to meet their unique financial goals.
Learn how and why to build lasting, trust-based borrower relationships that empower you to serve your customers’ best interests while developing customers-for-life that drive repeat and referral business.
Learn how to manage pipelines and partnerships to maximize time spent serving customers and growing your book of business through lead and partnership development.
Learn how to maintain a powerful balance between achieving new heights of personal and professional success through a rigid commitment to putting OthersFirst™.
We are so confident in our program's capcity to change learners' behavior, we guarantee measurable results within 90-days of earning a Mortgage Champions® Certificate.
Dale Vermillion
Founder & CEO
Michael Brucato
COO
Jake Vermillion
CMO
At it's core, the Selling System is the most-comprehensive compilation of industry best practices ever assembled, which is why from the very first module learners are immersed in the simple habits that always lead to success.
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Built on Dale Vermillion's OthersFirst™ Philosophy, the Selling System highlights the critical importance of building authentic, trust-based relationships not only with customers, but with colleagues and partners as well.
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To avoid losing sight of priorities, blending roles and responsibilities, and becoming inundated with menial tasks and activities, the Selling System teaches learners how to focus on sales, organize their day, and manage their time.
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Because sales professionals are accountable to themselves, their borrowers, and their colleagues,the Selling System teaches the importance of taking complete applications to maximize production, eliminate back-end issues, and enable the devlopment of customized loan options.
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Understand how to meld digital mortgage technology, marketing automation, and social media with best-in-class sales tactics that deliver an exceptional customer experience that stands a cut above your competitors.
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Learn to recognize and disarm customer stalls and objections to maintain sales momentum, deepen customer commitment, and close more deals in less time.
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Learn to develop, plan for, and achieve personal and professional goals that strengthen your career, prioritize work/life balance, and ensure fulfillment long-term.
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Achieving true and lasting success as a contemporary sales professional requires a sustained commitment to provide unparalleled lending experiences by prscticing an OthersFirst™ approach to sales, customer service, and leadership.
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Driving borrowerr action hinges on a Loan Officer's ability to create and guide borrowers to choose a customized loan option that relfects their unique financial landscape and achieves their specific needs and desires.
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Losing business to the competition is too often accepted as "part of the deal", but it doesn't have to be. Stop the bleeding by learning how to delight customers and referral partners, preempt competing offers, and nurture loans through funding.
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Prove your commitment to building authentic borrower relationships, delivering personalized loan options, and providing a best-in-class customer experience.
Every Mortgage Champions Online™ learner receives a robust training manual, replete with:
Table of contents
Model & step overviews
Links to worksheets
Step-by-step instructions
Index of terms
Links to practice execerises
Interested in scripting?
Explore our enterprise solution.Every Mortgage Champions Online™ learner receives a suite of personalizable worksheets, including:
Loan options worksheets
Credit scrub worksheets
Pre-qualification worksheets
Partner evaluation worksheets
Meeting agenda templates
Goal-setting worksheets
