Handling rate resistance (with a powerful objection response)

One of the simple truths to rate is that no matter what you quote, someone will always go lower. Which begs the question, how do we overcome competitive pressures—especially in low-rate environments? Join veteran sales expert Dale Vermillion for a conversation on how to identify and overcome the most common stalls and objections you’ll face in a high-volume market.

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Converting customers (instead of getting shopped)

The dark side of high-volume markets is borrowers’ overwhelming focus on price. As loan officers, it is our responsibility to shift our borrowers’ focus from price to value by focusing on what matters: benefits. Join veteran sales expert Dale Vermillion for a conversation on how to have deeper, more meaningful conversations with prospective borrowers that gain commitment and prevent rate shopping.

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