Need
a conversion accelerator?

Get the sales skills and habits you need to win in this market.

Close more deals by combining award-winning conversion training developed by an industry icon with Sales Boomerang Alerts & the TCA.

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So, you need to bring in another $3M in production... where do you turn?

+

3.6M

Typical Mortgage Champions graduate's additional production post-graduation*

*Based on closing one additional loan per month at the median home price using the tactics and strategies imparted through the training. Results typically visible within 90-days post-graduation. Results vary and are not guaranteed.

Alec Coughlin

Because of Dale's training, my team's production is 38% higher than our competitors...

Alec Coughli

Head of Sales

Sue M.

Dale's advice on how to persevere or pivot in any market is worth it's weight in gold.

Sue M.

$50M Producer

Kevin P.

Dale's literally known as the PRMG Sales Guru. We've relied on his unique approach for years.

Kevin Peranio

Chief Lending Officer

The Market Challenge

Rate resistance

Coming off the historic lows of 2020-2021, borrowers are scared by soaring rates and lacking confidence to commit.

Your New Approach

Compelling value-prop

Delivering a refined value prop that communicates often-overlooked benefits that outweigh the rate—even today.

How it works

If I could show you five different ways to save money and build wealth through a mortgage that no else has shown you...

The Market Challenge

Skiddish borrowers

As the market shifts, borrowers are waffling between whether or not now is the right time to move forward or wait the market out.

Your New Approach

Advocacy and education

Prove to your borrowers the real cost of waiting and then educate them on opportunities to save and build wealth.

How it works

I'm here to help you avoid making make the same four mistakes most borrowers make when buying or refinancing...

The Market Challenge

Stalls and objections

Bombarded by negative headlines, competing loan offers, and contradictory advice, borrowers are armed with dozens of objections.

Your New Approach

Empathetic rebuttals

Meet worried borrowers where they're at emotionally while guiding them logically through a significant financial decision.

How it works

I can sense some hesitation, which of the benefits I laid out for you doesn't live up to what you were expecting...

Ready to get started?

Explore enrollment

So, what's included?

By enrolling in Meet the Market, you gain access to over 30 video-based modules taught personally by a 2-time HousingWire Vanguard, delivered in an award-winning package.

3+

hours

30+

lessons

$499

/learner

 
Braodcast-quality video to ensure learner engagement

Today's Consumer

Today’s consumer is more informed than ever, but not necessarily more knowledgeable, confident, or capable

Video-based learning to maximize impact

As with all our training, modules will be built around professionally-produced video content that is highly engaging and visually reinforces key principles presented over the learning track

Braodcast-quality video to ensure learner engagement

Today's Consumer

Today’s consumer is more informed than ever, but not necessarily more knowledgeable, confident, or capable

On-the-go learning

Accessible on any device at any time from anywhere, you can learn proven strategies on your schedule. Plus+ you can even listen in your favorite podcasting app.

Showcase your knowledge

Upon completing the course, you'll receive a shreable badge to showcase your knowledge with your borrowers and partners, adding another quality distinction between you and your competition.

 

Designed for

Companies & teams

30+ lessons

3+ hours

30 days

25-49 users $449 per
50-99 users $429 per
100-149 users $399 per

And for

Individuals

30+ lessons

3+ hours

30 days

Delivered on-demand on your device of choice, you can crush this program in as little as an evening or weekend. See an immediate lift to your production by pre-enrolling now.

About Dale Vermillion

A housing industry icon with an award-winning solution for this market

Transforming the people that transform companies since 1996

For over a quarter century, Dale Vermillion has been helping lenders and loan officers across the country win more business through a proven, value-based approach.

For over a quarter century, Mortgage Champions has been helping lenders and loan oficers across the country win more business through a value-based approach.

Dale has been recognized by the MBA, NAMB, MPA Magazine, HousingWire, the BBB, and the Association for Training & Development for his impact.

They've won awards from the MBA, NAMB, MPA Magazine, HousingWire, the BBB, the Brandon Hall Group, and the Association for Training & Development.

1M+

Loan officers trained

600+

Companies consulted

25+

Years of impact

powered by

Training the industry's most-elite companies, teams, and individuals since 1995.

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